Digital Marketing Specialist
Core
Plan, implement, and manage digital marketing activities to increase brand awareness, support sales objectives, and strengthen customer engagement.
Role type
Digital Marketing Specialist
Builds
Marketing content, digital campaigns, website/social media channels, email marketing, and ÄRI-IT magazine
Domain
B2B Technology / SaaS
Deliverable
product features
Required skills
Digital marketing strategy, content creation, SEO, digital advertising, marketing automation, email marketing, data analysis, project management, brand management, lead generation
Preferred skills
ERP sales and implementation methodologies, consultative sales methodologies
Technologies
Microsoft AppSource, marketing automation tools, CRM systems
Responsibilities
Prepare marketing activities for client events, webinars, and conferences; manage and update website, social media, and digital channels; create and optimize marketing content; plan and manage digital campaigns including SEO and advertising; produce content for ÄRI-IT magazine; manage Microsoft AppSource profiles; segment marketing and customer data; support sales team in lead generation and MQL management; monitor and analyze digital marketing performance.
Seniority
Mid-Senior, hands-on IC
