User Acquisition Manager
Core
Launch, develop, and scale advertising campaigns on TikTok, Facebook, and YouTube to drive user acquisition for B2B iGaming platforms.
Role type
Performance User Acquisition Manager
Builds
Digital advertising campaigns for B2B iGaming platforms
Domain
iGaming, Performance Marketing
Required skills
TikTok advertising, Facebook advertising, YouTube advertising, campaign optimization, performance metrics analysis, budget management, creative concept generation, hypothesis testing, cross-functional collaboration
Preferred skills
Performance/digital agency experience, setting up ad accounts from scratch, brand awareness campaign experience
Technologies
TikTok Ads, Facebook Ads, YouTube Ads, Ad Manager tools
Responsibilities
Launch and optimize ad campaigns across TikTok, Facebook, and YouTube; Develop and test new ad hypotheses and creative concepts; Collaborate with designers and copywriters on creative assets; Analyze marketing metrics to identify growth opportunities; Scale successful campaigns; Manage daily ad account operations and budgets
