Data Analyst (Media Buying) — HomeIQ
Core
Middle Data Analyst connecting advertising spend with revenue to drive performance marketing decisions and build forecasting models.
Role type
Middle IC data analyst (performance marketing)
Builds
Automated data pipelines, reconciliation processes, predictive models, and performance dashboards
Domain
Digital advertising, performance marketing, affiliate marketing
Deliverable
production ML models
Required skills
SQL, Python (ETL, APIs), statistics, forecasting methods, data visualization tools, performance marketing metrics
Preferred skills
Advertising platform API integration, affiliate tracking platforms, dbt, GCP services, AI/LLM tools
Technologies
BigQuery, Python, pandas, Looker Studio, Power BI, Tableau, REST APIs, Google Sheets, Meta Ads, Google Ads, TikTok, Everflow, Ringba, LeadProsper, dbt, GCP, Streamlit, Retool
Responsibilities
Collect and automate data from multiple advertising platforms; reconcile advertising spend with revenue; analyze KPIs and develop predictive models; build and maintain performance dashboards
Seniority
Middle, hands-on IC
