Marketing Director
Core
Architect and execute full-funnel growth strategy for a B2C/B2B healthcare AI company, scaling acquisition and converting B2C users into B2B leads.
Role type
Senior Marketing Director (Builder/Co-founder mentality)
Builds
Full-funnel growth engine, demand generation, brand/content engine, and marketing tech stack
Domain
Healthcare technology (Cardiology/AI) + SaaS
Required skills
Full-funnel growth strategy, demand generation, event management, brand and content strategy, marketing tech stack ownership, data analytics, cross-functional partnership
Preferred skills
SaaS/healthcare scaling experience, growth hacking, AI utilization, mission-driven leadership
Technologies
HubSpot CRM, automation tools, LinkedIn, blogs, newsletters, landing pages
Responsibilities
Architect and execute full-funnel growth strategy, lead demand generation across paid/organic/referral channels, run webinars and conferences, own brand and content engine, manage website and marketing tech stack, track and report performance metrics, build and lead marketing team, partner with Sales and Clinical teams
Seniority
Senior, hands-on IC with strategic ownership