Growth Product Lead (Web)
Core
Scale a consumer subscription product by owning web acquisition and monetisation funnels, driving conversion, activation, and retention.
Role type
Growth Product Lead (Web)
Builds
Web acquisition and subscription funnels, landing pages, pricing offers, checkout flows, and experimentation programs.
Domain
Consumer subscription products, B2C
Required skills
Web funnel optimization, monetisation strategy, A/B testing, funnel analytics, unit economics, retention modeling, pricing strategy, conversion rate optimization, subscription mechanics, cross-functional partnership
Preferred skills
Utilities or adjacent consumer subscription experience, scaling products at meaningful revenue levels, performance marketing/UA background, AI-powered product experience, web-to-app journey expertise
Technologies
A/B testing tools, analytics platforms, web technologies
Responsibilities
Build and optimize web acquisition and subscription funnels from first touch to payment; Own the full monetisation journey including landing pages, quizzes, pricing, and checkout; Develop and run high-velocity experimentation programs; Identify growth opportunities through funnel analysis and unit economics; Partner with performance marketing, design, engineering, and analytics teams; Improve transition from web to mobile product user; Build hypotheses and prioritize experiments based on measurable business impact