Team Lead Media Buyer (Dating C/AI | FB)
Core
Lead and scale profitable Facebook Dating advertising campaigns, building a team of media buyers to manage large budgets across multiple geographies.
Role type
Senior Media Buyer / Team Lead (Facebook Dating)
Builds
Scalable paid traffic campaigns for dating applications
Domain
Dating / Social Media Advertising
Required skills
Facebook Ads expertise, team leadership, data analysis (ROI, CPL, CPA, CR, EPC, CTR, CPM), creative testing, landing page optimization, quiz optimization, multi-geo campaign management
Preferred skills
Recent successful cases in Dating vertical, experience managing media buyer teams, mentorship capabilities
Technologies
Facebook Ads, Dating platform, various GEO targeting tools
Responsibilities
Launch and scale Facebook Dating campaigns personally, test creatives and landing pages, hire and mentor media buyers, define KPIs and control results, identify growth points for the direction
Seniority
Senior, hands-on IC with team leadership responsibilities