Senior Product Marketing Manager
Core
Build, launch, and optimize web funnels for a new R&D project to drive growth and monetization.
Role type
Senior Product Marketing Manager (zero-to-one)
Builds
Web funnels, MVPs, and scalable growth processes
Domain
B2C mobile apps (pet care, lifestyle)
Required skills
web funnel optimization, A/B testing, subscription economics, market research, paid traffic management, hypothesis definition, cross-functional collaboration, backlog prioritization, MVP scoping
Preferred skills
Product Owner experience, MVP launch experience, web funnel builder experience
Technologies
Amplitude, Tableau, Meta, Google
Responsibilities
Own creation and optimization of web funnels across traffic sources; Run A/B tests to improve ARPU, CVR, LTV; Launch and validate new funnels, audiences, and offers; Build and prioritize product and growth hypotheses; Conduct market and competitor research; Align product experience with marketing promises; Define requirements and drive execution from idea to launch; Help define MVP scope and contribute to product roadmap; Build scalable processes for launching and testing new funnels.
Seniority
Senior, hands-on IC with potential for Product Owner responsibilities