Category Lead - Seed
Core
Drive regional implementation of national retail strategy for the Seed category across the Elders branch network, providing specialist expertise and support to branch teams to achieve commercial targets.
Role type
Senior Category Lead (Retail)
Builds
Regional category performance and branch capability in rural retail
Domain
Agriculture / Rural Retail
Deliverable
product features
Required skills
Category management, regional strategy implementation, supplier relationship management, product logistics, inventory management, margin management, marketing planning, stakeholder partnership
Preferred skills
Branch management experience, agricultural industry experience, relevant category accreditation (e.g., Agsafe, ChemCert)
Technologies
N/A
Responsibilities
Develop and implement targeted regional initiatives for new products, customer segments, and channels; Build category capability by providing product knowledge and sales tools; Partner with stakeholders to execute category plans and drive margin improvement; Manage relationships with suppliers and technical representatives to support product adoption.
