Marketing Manager
Core
Hands-on marketing role supporting and growing pet food brands in the China market through brand, digital, and trade marketing execution.
Role type
Marketing Manager (IC)
Builds
Brand visibility, consumer engagement, and sales conversion for pet food brands in China
Domain
FMCG / Consumer Goods / Pet Food / Retail
Deliverable
product features
Required skills
Brand marketing, Digital marketing, Trade marketing, Campaign execution, GTM support, Budget management, ROI analysis, Project management, Cross-functional coordination, Market trend analysis
Preferred skills
FMCG/Food/Retail brand experience, China consumer landscape knowledge, KOL/KOC management, Paid media management, Digital analytics platform experience
Technologies
Microsoft Office, Digital analytics platforms, Social media platforms
Responsibilities
Develop and execute brand marketing plans aligned with business objectives, Plan and manage digital marketing campaigns across China platforms, Coordinate content, social media, KOL/KOC, and paid media activities, Plan and execute trade marketing programs including promotions and retail activations, Support new product launches and Go-to-Market activities, Monitor campaign performance and market opportunities, Track marketing budgets and ROI, Prepare regular marketing reports and insights
