Marketing Manager – Social Influence & Authority
Core
Strengthen TAL's visibility, credibility, and reputation by shaping customer experiences and advocacy through social influence, content, and influencer partnerships.
Role type
Marketing Manager (Social Influence & Authority)
Builds
Brand authority, customer advocacy, and discoverability across social and AI-powered platforms
Domain
Life Insurance / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, influencer partnership management, content creation, earned media management, customer review program management, data-driven optimization
Preferred skills
Experience in regulated consumer categories, agency partner management, award submission development
Technologies
Social media management platforms, analytics tools, review-monitoring platforms (Google, Trustpilot)
Responsibilities
Execute social influence strategy to build brand trust; Create compelling content and storytelling; Manage influencer and creator partnerships; Manage earned media and customer reviews; Amplify authentic customer stories; Own consumer awards calendar; Drive customer review program scaling; Optimize marketing performance using data insights
Seniority
Mid-level, hands-on IC