Senior B2B Product Marketing Manager (w/m/d)
Core
B2B Product Marketing Manager responsible for positioning, value propositions, and go-to-market strategies for Outdooractive's digital platform ecosystem.
Role type
Senior B2B Product Marketing Manager
Builds
B2B website, landing pages, sales enablement materials, and demand generation campaigns for a global digital map and travel guide platform.
Domain
Tourism Technology / SaaS Platform
Deliverable
product features
Required skills
B2B product marketing, go-to-market planning, sales enablement, content creation, market segmentation, stakeholder management, data analysis
Preferred skills
Experience with SaaS or platform business, tourism technology, webinars and campaign management
Technologies
None explicitly stated
Responsibilities
Develop and refine B2B positioning and value propositions; translate product features into customer benefits; plan and execute go-to-market strategies; create sales collateral and enablement materials; build customer cases and testimonials; design demand generation campaigns; define target audiences and segmentation logic; collaborate with sales, product, and international markets; measure and optimize marketing contribution to pipeline.
Seniority
Senior, hands-on IC