Head of Performance Marketing
Core
Architecting and operating the entire performance marketing function from scratch for e-commerce brands, focusing on paid acquisition, AI-driven creative production, and scalable growth systems.
Role type
Head of Performance Marketing (0-1 builder)
Builds
End-to-end performance marketing engine including strategy, channels, creative, measurement, and operating systems
Domain
E-commerce growth and performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid acquisition strategy, AI-driven creative generation, funnel instrumentation, attribution modeling, DTC brand economics, 0-1 function building, hands-on execution
Preferred skills
Emerging platform expertise, agentic workflow design, analytical problem solving
Technologies
Meta, LinkedIn, AI tools for creative and copy generation
Responsibilities
Build performance marketing engine from ground up, own full function execution, run agentic AI workflows for creative and assets, manage paid acquisition across channels, establish measurement and attribution frameworks, partner with founding team on growth strategy
Seniority
Senior, hands-on IC with function ownership
