Middle CRM & Retention Manager
Core
Build and optimize player lifecycle communication and retention campaigns in Smartico for Tier-1 markets, focusing on Canada.
Role type
Middle CRM & Retention Manager
Builds
Retention, reactivation, churn-prevention, and VIP flows; gamification mechanics; multi-channel communication (Email, SMS, Push, In-App).
Domain
iGaming / Player Lifecycle Management
Required skills
Smartico, segmentation, player lifecycle management, multi-channel campaign management, A/B testing, CRM metrics analysis (Retention Rate, CR, ARPU, Bonus ROI), iGaming domain knowledge.
Preferred skills
Customer.io, SendGrid, Power BI, SQL, gamification mechanics.
Technologies
Smartico, Customer.io, SendGrid, Power BI, SQL
Responsibilities
Build and optimize CRM campaigns; Create player segments based on lifecycle stage, behaviour, and value; Manage Email, SMS, Push, In-App, and triggered communication; Configure bonuses, promotions, tournaments, and gamification mechanics; Monitor CRM performance metrics; Run A/B tests and improve campaigns based on results; Work with Product, BI, Design, Support, and other teams on CRM initiatives; Maintain CRM documentation and campaign logic; Identify opportunities to improve player engagement and LTV.
Seniority
Middle, hands-on IC