Head of Marketing (B2C Product / Mobile App)
Core
Build and scale the marketing function for a pet-tech mobile app ecosystem serving pet owners and professionals.
Role type
Head of Marketing (B2C Product / Mobile App)
Builds
Mobile app user base growth, retention, and monetization for a pet-care digital ecosystem.
Domain
Pet-tech / Mobile Apps / B2C
Required skills
B2C product marketing strategy, team leadership, performance marketing, user acquisition, ASO, CRM/lifecycle marketing, product marketing, brand marketing, PR, community management, data-driven decision making, unit economics, cross-functional collaboration
Preferred skills
US/EU market expansion, investor relations, pet-tech/healthtech/e-commerce experience
Technologies
AppsFlyer, Adjust, Amplitude
Responsibilities
Develop and execute marketing strategy, manage all marketing channels, build and scale the marketing team, optimize marketing budget, collaborate with Product/Analytics/Dev teams, present results to CEO
Seniority
Senior, hands-on IC