Manager, Marketing, LAC
Core
Develops and executes go-to-market, channel, and product plans to generate demand and accelerate sell-out for Brother's Printing, Scanning, and Labeling portfolio in Central America, the Caribbean, Colombia, and Ecuador.
Role type
Manager, Marketing (Latin America & Caribbean)
Builds
Go-to-market strategies, retail/reseller partner programs, marketing campaigns, and product launch plans for the Americas region.
Domain
Consumer Electronics / Printing & Labeling / Latin American Markets
Deliverable
product features
Required skills
Go-to-market strategy, channel activation, product/category management, budget management, data analysis, vendor management, pricing strategy, market entry planning
Preferred skills
Experience in Central America, the Caribbean, Colombia, or Ecuador, Spanish language proficiency
Technologies
Power BI, Tableau, Adobe Creative Suite, MS Office
Responsibilities
Develop go-to-market and channel activation plans; execute marketing campaigns and seasonal promotions; manage product lifecycle and pricing; analyze sell-out and inventory data; lead cross-functional projects and manage external agencies.
Seniority
Manager, hands-on leadership
