Senior Product Marketing Manager - Workforce Operations & Pay Hybrid
Core
Own product marketing for Humanforce's Workforce Operations & Pay portfolio (WFM, Payroll, Platform), creating positioning, messaging, and stories to drive adoption and cross-sell for frontline and flexible workforces.
Role type
Senior Product Marketing Manager (Portfolio)
Builds
Product positioning, sales narratives, demo stories, competitive content, and go-to-market strategies for Workforce Management, Payroll, and Humanforce Connect.
Domain
B2B SaaS, Human Capital Management (HCM), Workforce Management, Payroll
Deliverable
product features
Required skills
B2B SaaS product marketing, portfolio positioning, go-to-market strategy, content creation (copy, decks, video), AI tool fluency, commercial acumen, stakeholder influence
Preferred skills
Experience in workforce management, payroll, HR tech, or HCM; analyst relations experience
Technologies
AI tools, modern creative tools, Gartner, IDC, Everest, Forrester
Responsibilities
Own positioning and portfolio storytelling; shape category and suite narrative; create exceptional product marketing assets; drive GTM and always-on commercialisation; drive customer and commercial impact
Seniority
Senior, hands-on IC
