Email Marketing Manager
Core
Building and developing email as a full-fledged revenue channel for PlantIn's ML-based products (PlantIn, CoinIn, etc.) from strategy to launch.
Role type
Email Marketing Manager (User Acquisition)
Builds
Email campaigns, automated flows, and transactional emails for mobile apps and subscription products.
Domain
Consumer Technology / Mobile Apps / Subscription Services
Required skills
Email strategy development, A/B testing, audience segmentation, HTML email templating, domain authentication (SPF/DKIM/DMARC), metric analysis (Open/Click/CTOR/Bounce/Unsubscribe/Spam rates), copywriting for subject lines and CTAs, automation flow building.
Preferred skills
Customer.io platform experience, mobile app marketing, subscription product experience.
Technologies
Customer.io, MailChimp, SendGrid, eSputnik, Google Postmaster
Responsibilities
Develop and improve email strategy for all products, launch and optimize marketing campaigns for conversion, build and refine automated email maps (welcome, retention), conduct A/B tests on subject lines and content, manage transactional emails and domain health, collaborate with UAM, designers, developers, and PMs.
Seniority
Mid-level, hands-on IC