Marketing Communication & Acquisition Manage
Core
Lead marketing communication strategy and performance-based user acquisition campaigns for a global LGBTQ+ platform, optimizing digital growth across social, paid, and owned channels.
Role type
Senior Marketing Communication & Acquisition Manager
Builds
User acquisition campaigns, content assets, and social media channels for a global LGBTQ+ platform
Domain
LGBTQ+ technology and digital media
Required skills
User acquisition strategy, performance marketing, campaign optimization, content creation, social media management, SEO/ASO knowledge, storytelling, copywriting
Preferred skills
German, Spanish, Italian, Portuguese, or French fluency
Technologies
Meta, Google, Hootsuite, Sprout Social, Later
Responsibilities
Lead marketing communication strategy across digital, social, and in-app touchpoints; Plan and execute performance-based user acquisition campaigns; Optimize campaigns for cost-effective growth and long-term retention; Develop and manage compelling content for blogs, newsletters, app messages, and campaigns; Own social media channels including content planning, publishing, and community engagement; Collaborate with Product, Design, and Support teams to align messaging and strategy
Seniority
Senior, hands-on IC
