Growth Manager
Core
Own the full web2web funnel architecture for an AI-driven health app, from quiz entry to onboarding, paywall, and retention flows.
Role type
Growth Manager (B2C subscription/health)
Builds
High-converting user acquisition and retention funnels
Domain
Health & Fitness / B2C SaaS
Deliverable
production ML models | product features
Required skills
Quiz funnel architecture, A/B testing, funnel analytics (Amplitude/Mixpanel), paid social (Meta Ads), competitive research, user research, 0-1 product launch
Preferred skills
Health/wellness domain experience, AI tool usage
Technologies
Amplitude, Mixpanel, Meta Ads
Responsibilities
Design and iterate quiz flows and paywall screens; define and run A/B experiments; track KPIs (CPA, ROAS, ARPU, LTV); conduct competitive and user research; brief engineers on funnel changes; partner with creative team on strategy
Seniority
Mid-level, hands-on IC