Digital Media Performance Specialist
Core
Execute, optimize, and manage national paid digital campaigns (French and English) to drive awareness, customer acquisition, and revenue growth for Brother Canada's D2C business.
Role type
Digital Media Performance Specialist (Paid Media)
Builds
Paid media campaigns across Search, Shopping, Social, and Display channels for Brother Canada's direct-to-consumer e-commerce platform.
Domain
Consumer Electronics / Home & Office Equipment / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads, Microsoft Ads, Meta Ads, Google Merchant Center, GA4, Looker Studio, UTM governance, A/B testing, data analysis (CTR, CPC, CPA, ROAS, CVR), bilingual communication (French/English)
Preferred skills
Experience with Performance Max, Social Catalog Ads, Display, Video, Audience Targeting, Remarketing, Supermetrics
Technologies
Google Ads, Microsoft Ads, Meta Ads, Google Merchant Center, GA4, Looker Studio, Supermetrics
Responsibilities
Manage daily budgets, pacing, bidding, and targeting; optimize ad formats and audience segments; troubleshoot delivery and tracking issues; create performance reports with actionable insights; collaborate with eCommerce and creative teams; document campaign learnings.
Seniority
Mid-level, hands-on IC