Specialist, Marketing Audience Enablement & Analytics
Core
Support PC Insurance's marketing measurement approach and enable customer audience usage across CRM and digital marketing channels.
Role type
Marketing Audience Enablement & Analytics Specialist
Builds
Audience segments, campaign activations, and performance reports within Salesforce Data Cloud and Marketing Cloud
Domain
Insurance / Marketing Technology
Deliverable
product features
Required skills
Salesforce Data Cloud (CDP) expertise, Salesforce Marketing Cloud, audience segmentation, campaign QA, lead source attribution, marketing performance reporting, martech ecosystem process optimization
Preferred skills
Tableau, Google Analytics, Adobe Analytics, lifecycle marketing principles
Technologies
Salesforce Data Cloud, Salesforce Marketing Cloud, Tableau, Google Analytics, Adobe Analytics
Responsibilities
Build and activate audience segments in Salesforce Data Cloud and Marketing Cloud; Identify and segment audiences by acquisition channel and lead source; Support campaign QA and launch readiness across CRM channels; Monitor campaign performance and contribute to reporting within an established measurement framework; Collaborate with analytics, marketing, technology, and finance teams; Continuously refine audience builds and operational processes
Seniority
Individual Contributor