Marketing Advisory Associate Director
Core
Strategic marketing advisory and transformation for CMOs, focusing on go-to-market strategy, channel optimization, and data-driven insights.
Role type
Senior IC marketing advisory associate director
Builds
Integrated marketing strategies, campaign roadmaps, and martech integration plans for ANZ brands
Domain
Marketing strategy & consulting in Australia and New Zealand
Required skills
go-to-market planning, channel optimization, ROI modeling, martech ecosystem knowledge, stakeholder management, executive communication, analytics dashboarding, project management
Preferred skills
ANZ market context experience, privacy regulation familiarity, postgraduate degree in Marketing or Business
Technologies
Tableau, Power BI
Responsibilities
Develop go-to-market strategies and competitive benchmarks; optimize channel mix and budget allocation; design experiments and model ROI; map customer journeys and synthesize voice of customer; evaluate martech stacks and manage vendors; align stakeholders and plan change adoption; ensure privacy and compliance governance; coach clients on deliverables and present executive briefs
Seniority
Senior, hands-on IC with strategic advisory scope
