Head of Brand Strategy and Governance
Core
Lead enterprise brand strategy, architecture, and governance for a challenger bank, defining master brand direction, naming, and standards to ensure consistent brand application across products and channels.
Role type
Senior IC brand strategy leader (enterprise)
Builds
Enterprise brand strategy system, brand architecture, naming taxonomy, and governance operating system
Domain
Financial services / Banking
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, brand architecture, naming and taxonomy, governance system design, stakeholder enablement, cross-functional partnership
Preferred skills
Strategic positioning, regulatory compliance knowledge, design-system principles, measurement of brand equity
Technologies
Brand governance tools, decision trees, training platforms
Responsibilities
Lead enterprise brand strategy system including positioning, purpose, promise, personality, voice, messaging principles, and long-term agenda; Own brand architecture across products, propositions, partnerships, channels, and future business areas; Lead naming, nomenclature, and taxonomy decisions including principles, decision trees, and approval paths; Develop and maintain brand governance operating system with standards, decision rights, and review forums; Build adoption mechanisms including central guidance, reusable assets, and compliance measurement; Guide claims, hierarchy, messaging, verbal identity, and design-system principles; Partner with Product, Marketing, UX, Technology, Legal, Compliance, HR, Communications, and business leaders to embed brand strategy.