《金铲铲之战》-品牌经理
Core
Define brand positioning and market strategy for League of Legends IP games like Legends Run: Clash, driving growth in product data and brand influence.
Role type
Brand Manager for gaming IP
Builds
Brand campaigns, media placements, content marketing, PR, and event marketing for mobile games
Domain
Gaming / Esports
Deliverable
product features
Required skills
Brand strategy, market analysis, project management, data analysis, cross-functional collaboration, budget management
Preferred skills
Knowledge of Legends Run: Clash and League of Legends IP, esports ecosystem, player culture, English proficiency
Technologies
N/A
Responsibilities
Develop brand positioning and market strategies; Identify market opportunities and innovate marketing tactics; Coordinate execution of creative, media, content, PR, and event marketing; Manage project budgets and iterate based on data analysis
Seniority
Mid-level, hands-on IC
