iCafe marketing and biz development manager
Core
Regional marketing and business development manager for esports venues and university scenes, focusing on brand marketing, channel ecosystem expansion, and scene-based activation.
Role type
Senior IC marketing and business development manager
Builds
Regional brand presence, channel coverage, and market growth for Logitech in esports venues and university settings
Domain
Consumer electronics (3C) / Esports / Offline retail channels
Deliverable
product features
Required skills
Offline channel marketing, market expansion strategy, brand terminal operations, channel ecosystem building, data-driven decision making, cross-industry resource integration, event planning, competitor analysis
Preferred skills
Esports industry experience, 3C physical channel marketing experience, familiarity with internet cafe and esports venue markets
Technologies
N/A
Responsibilities
Develop and execute regional esports market strategies; plan and execute brand promotion projects; build channel merchant empowerment systems; track industry trends and output market analysis reports; manage core data for brand coverage and sales; integrate local resources for cross-border promotions and events
Seniority
Senior, hands-on IC
