iCafe marketing and biz development manager
Core
Regional marketing and business development for esports venues, chain internet cafes, and university esports scenes, focusing on brand marketing and channel ecosystem expansion.
Role type
Senior marketing and business development manager (esports/3C channels)
Builds
Regional brand presence, channel coverage, and market growth for Logitech in esports and 3C physical retail channels.
Domain
Consumer electronics (3C) / Esports / Physical retail channels
Deliverable
product features
Required skills
Offline channel marketing, market expansion strategy, full-campaign execution, terminal brand operations, data-driven decision making, channel resource integration, business communication
Preferred skills
Esports track experience, 3C physical channel marketing experience, familiarity with internet cafes and esports venues
Technologies
None stated
Responsibilities
Plan and execute regional esports market strategies including market research and competitor analysis; Lead end-to-end brand promotion projects from planning to data review; Build and empower channel merchant ecosystems with tailored operational and marketing support; Track industry trends and output market analysis reports; Consolidate core data on brand coverage and channel operations; Integrate local resources (venues, clubs, IPs) to build a regional marketing resource matrix.
Seniority
Senior, hands-on IC