Manager*in Audience Development & Performance Marketing (m/w/d)
Core
Develop audience development and performance marketing strategies for a classical music venue, driving ticket sales and brand reach through data-driven campaigns and partnerships.
Role type
Manager, Performance Marketing & Audience Development
Builds
Digital marketing campaigns, media plans, and strategic partnerships for concert events and new formats.
Domain
Cultural sector / Classical music / Digital marketing
Deliverable
product features
Required skills
Performance marketing strategy, data analysis, campaign optimization, CRM management, partnership development, digital content creation, agency coordination
Preferred skills
Experience with Eventim Inhouse, Canva, Adobe Creative Cloud, TikTok advertising
Technologies
Meta, Google, TikTok, CRM, CMS, Eventim Inhouse, Canva, Adobe Creative Cloud
Responsibilities
Develop target-group-specific marketing and sales strategies; Plan, manage, and optimize cross-channel performance marketing campaigns; Analyze campaign and audience data to derive recommendations; Conceive and create digital advertising materials; Coordinate cooperation with agencies and internal interfaces.
Seniority
Manager, strategic planning & execution