Manager*in Audience Development & Performance Marketing (m/w/d)
Core
Develop target-group-specific marketing and sales strategies and drive audience development for the Konzerthaus Berlin based on data, analysis, and market observations.
Role type
Manager, Performance Marketing & Audience Development
Builds
Cross-channel performance marketing campaigns and media plans for a classical music venue
Domain
Cultural sector / Classical music / Digital marketing
Deliverable
product features
Required skills
Digital marketing strategy, Performance marketing, Data analysis, CRM management, Social media advertising, Content creation, Stakeholder management, Budget management
Preferred skills
Experience with ticketing systems (Eventim Inhouse), Canva, Adobe Creative Cloud
Technologies
Meta, Google, TikTok, CRM, CMS, Social Media Systems, Eventim Inhouse, Canva, Adobe Creative Cloud
Responsibilities
Plan, manage, and optimize cross-channel performance marketing campaigns and media plans; Analyze campaign, audience, and usage data to derive recommendations; Develop and maintain strategic partnerships with media, culture, tourism, and influencers; Conceive and create digital advertising materials and content; Coordinate collaboration with agencies, service providers, and internal interfaces.
Seniority
Manager, strategic planning & execution