天美游戏海外市场总监
Core
Define and execute overseas marketing strategies for games, managing budget, user acquisition, and revenue across key global regions.
Role type
Senior Overseas Marketing Director (Gaming)
Builds
Global game launches and long-term operations
Domain
Gaming / Digital Media
Deliverable
product features
Required skills
Overseas game marketing strategy, team management, cross-regional market expertise (Europe, US, Japan, Korea, SE Asia), creative direction, data-driven ad optimization, product localization feedback
Preferred skills
AI tool implementation for marketing efficiency, global synchronized launch coordination
Technologies
AI tools for marketing automation
Responsibilities
Develop overseas marketing strategies and budget allocation; Coordinate brand, content, community, influencer, and ad campaigns; Manage marketing budget and optimize based on data; Build and lead regional teams; Provide user insights to R&D for product planning; Establish marketing evaluation frameworks
