腾讯游戏-营销策划经理
Core
Plan and execute scenario-based marketing campaigns for Tencent Interactive Entertainment's game business, leveraging local resources and public spaces to drive user engagement and brand influence.
Role type
Senior marketing manager (scenario marketing)
Builds
High-impact marketing campaigns across public spaces, city landmarks, cultural tourism, and academic resources for Tencent games
Domain
Gaming industry + Scenario marketing
Required skills
Scenario marketing planning, market data analysis, user insight generation, cross-functional project management, campaign execution, creative strategy formulation
Preferred skills
Game industry background, passion for gaming as a player, strong written proposal skills
Technologies
N/A
Responsibilities
Develop scenario marketing strategies, analyze market data to inform solutions, coordinate end-to-end campaign execution, optimize marketing methodologies
Seniority
Mid-level, hands-on IC
