Senior Product Marketing Manager
Core
Market and business leader for a strategic growth segment in consumer electronics, driving revenue, design wins, and customer adoption for wireless IoT solutions.
Role type
Senior Product Marketing Manager (Strategic Growth)
Builds
Wireless IoT portfolio products for smart home, industrial IoT, and smart cities markets
Domain
Semiconductors, Wireless Connectivity, Embedded Systems, IoT
Deliverable
product features
Required skills
Market sizing, competitive analysis, strategic product planning, ecosystem relationship management, revenue forecasting, product roadmap alignment, customer segmentation, business case development
Preferred skills
MRD/PRD authoring, AI tools for business planning, portfolio strategy, innovation management
Technologies
AI-enabled research tools, advanced analytics
Responsibilities
Identify and develop new growth opportunities within target segments; Own the process from market opportunity identification through MRD development and PDP approval; Drive segment business performance through revenue growth and design-win expansion; Serve as Voice of the Customer bridging customers, sales, and engineering teams; Represent company at customer meetings and industry events
Seniority
Senior, hands-on IC with strategic ownership
