全球网红营销经理
Core
Execute end-to-end influencer marketing campaigns for global game launches, managing strategy, creator selection, content review, and performance tracking.
Role type
Senior Influencer Marketing Manager (Gaming)
Builds
Global marketing campaigns for mobile and PC games (e.g., PUBG MOBILE, NIKKE, Warhammer 40K: Darktide)
Domain
Gaming / Digital Marketing
Required skills
Influencer marketing execution, KOL/KOC ecosystem management, market trend analysis, cross-platform content strategy, data analysis, project management
Preferred skills
Domestic platform influencer experience, cross-category user insight
Technologies
YouTube, Twitch, TikTok, Instagram, Facebook, X, Bilibili
Responsibilities
Lead end-to-end execution of global influencer marketing projects; Develop and maintain a global network of high-quality influencers and MCNs; Capture global media trends and platform algorithm updates to inform strategy