腾讯游戏-广告投放-小游戏
Core
Drive domestic user acquisition for mobile mini-games by formulating multi-channel ad strategies and optimizing creative assets to meet performance targets.
Role type
Senior User Acquisition Manager (Mobile Mini-Games)
Builds
User acquisition campaigns for mobile mini-games
Domain
Mobile Gaming / Digital Advertising
Required skills
Multi-channel ad strategy formulation, Creative asset optimization, Cross-functional team collaboration, Data analysis, Media platform management (e.g., AdMob, AppLovin, Unity Ads)
Preferred skills
Experience managing ad teams, Deep understanding of major media platforms, Project launch experience
Technologies
AdMob, AppLovin, Unity Ads, Google Ad Manager, Facebook Ads Manager
Responsibilities
Formulate and execute multi-channel user acquisition strategies for domestic mini-games, Optimize ad creatives and campaign performance based on data insights, Collaborate with product and technical teams to improve ad system efficiency, Monitor competitor actions and market trends to identify growth opportunities
Seniority
Senior, hands-on IC
