UA Manager
Core
Planning, launching, and optimizing advertising campaigns for mobile puzzle games to acquire users and drive monetization.
Role type
User Acquisition Manager (Mobile Games)
Builds
User acquisition campaigns for mobile games (IAA/IAP models)
Domain
Mobile Gaming
Required skills
User acquisition strategy, campaign optimization, KPI analysis, A/B testing, mobile game monetization knowledge (IAA/IAP), ad platform expertise (Applovin, Unity, Mintegral, Google Ads, Meta)
Preferred skills
Creative production collaboration, analytics partnership, product team alignment
Technologies
Applovin, Unity Ads, Mintegral, Google Ads, Meta Ads
Responsibilities
Planning and launching advertising campaigns, monitoring acquired audience quality, collaborating with creative/analytics/product teams, generating hypotheses and conducting A/B tests
Seniority
Mid-level, hands-on IC