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日本市场资深市场营销经理

Shanghai, China💼 Full-time🗓 2026-09-28

Core

Lead marketing strategy and execution for self-developed games in the Japanese market, focusing on product launch, creative campaigns, and PR.

Role type

Senior Marketing Manager (Gaming)

Builds

Mobile and PC games (Anime, Shooter, RPG)

Domain

Gaming / Entertainment

Required skills

Game publishing experience, Japanese market analysis, Creative campaign management, PR execution, Cross-functional collaboration, Business development

Preferred skills

Anime/Shooter/RPG genre expertise, Hardcore gamer background, Deep knowledge of Japanese subculture

Technologies

N/A

Responsibilities

Develop regional market strategies for game launches, Execute marketing campaigns including creative, content, and PR, Analyze market potential and player personas, Collaborate with product and operations teams, Leverage local resources for business growth

Seniority

Senior, hands-on IC

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