Referent (m/w/d) Ansprachemanagement in Teilzeit 20 Std./Woche
Core
Design and execute multi-channel sales campaigns and optimize customer outreach using data analytics and AI for Sparkasse Oberhessen.
Role type
Marketing operations specialist (sales support)
Builds
Multi-channel sales campaigns and automated customer outreach programs
Domain
Banking / Retail Marketing
Deliverable
product features
Required skills
Campaign management, Sales planning, Data analytics, Process optimization, Tool development, Concept generation
Preferred skills
Agile methodologies, Technical proficiency, Digital affinity
Technologies
Integrated Outreach Management (IAM), Data Analytics tools, Campaign management applications
Responsibilities
Plan and analyze cross-channel sales campaigns, Develop annual sales plans, Design automated customer outreach processes, Optimize target group selection and customer data, Maintain and develop campaign management tools, Develop new campaign concepts with business units