SLG-海外游戏投放经理
Core
Overseas user acquisition and growth for mobile SLG games via global ad platforms.
Role type
Senior IC mobile game marketing manager (overseas)
Builds
Mobile SLG games for global markets
Domain
Mobile gaming, overseas user acquisition
Required skills
Overseas game publishing experience, FB/Apple ad platform expertise, data analysis, user growth strategies, competitor analysis, market trend identification, ROI optimization
Preferred skills
SLG genre experience, social network resources, product tuning capabilities
Technologies
Facebook Ads, Apple Search Ads
Responsibilities
Manage ad campaigns on global platforms, monitor and analyze ad performance data, optimize campaigns for key metrics (exposure, CTR, conversion, install rate, ROI), conduct competitor analysis, and develop market entry strategies.
Seniority
Senior, hands-on IC
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