PUBG MOBILE品牌经理-商业化推广方向
Core
Develop and execute marketing campaigns for PUBG MOBILE's native commercialization activities, focusing on player community building and regional user engagement.
Role type
Senior Brand Manager (Commercialization)
Builds
Marketing campaigns, player community culture, and regional user engagement initiatives for PUBG MOBILE.
Domain
Mobile Gaming / Commercialization
Deliverable
product features
Required skills
Marketing strategy, campaign planning, data analysis, user research, cross-functional collaboration, creative content adaptation, social media management, event execution.
Preferred skills
Experience in overseas game publishing, knowledge of global social media trends, deep experience in BR/FPS games, fluency in English.
Responsibilities
Formulate marketing strategies for new commercialization activities, analyze product selling points to identify user communication angles, build and cultivate player community culture, execute high-impact regional events, coordinate with operations and esports teams for resource integration, and optimize campaigns based on data and user research feedback.
Seniority
Senior, hands-on IC
