Senior Director, Demand Generation Strategy
Core
Own end-to-end high-volume B2B demand generation strategy for Cisco Duo, focusing on SMB and lower-mid-market segments to drive pipeline and bookings.
Role type
Senior Director, Demand Generation Strategy
Builds
Digital acquisition and lifecycle programs for Cisco Security portfolio
Domain
B2B SaaS, Cybersecurity
Required skills
B2B SaaS demand generation, funnel optimization, sales alignment, portfolio strategy, ABM integration, budget management, team leadership, AI in marketing
Preferred skills
Multi-product portfolio strategy, digital ABM coordination, commercial/analytical judgment, ROI-based decision making, AI-enabled marketing workflows
Technologies
AI tools, digital marketing platforms, CRM systems
Responsibilities
Own end-to-end strategy for high-volume B2B demand generation, Build and optimize the full funnel from acquisition to bookings, Partner with Sales/SDR to refine lead routing and conversion, Set digital marketing strategy across the Cisco Security portfolio, Coordinate cross-functional programs with Product Marketing and Content, Partner on digital ABM programs, Manage budgets and agency partners, Lead and coach a team of marketers, Apply AI to marketing workflows, Communicate results and strategic recommendations to leadership
Seniority
Senior Director, hands-on player-coach
