Senior Customer Marketing Manager
Core
Lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey.
Role type
Senior Customer Marketing Manager (Ophthalmology)
Builds
Patient-facing digital engagement, integrated customer experiences, and compliant promotional tactics for on-market products and upcoming launches.
Domain
Pharmaceutical / Biotech (Ophthalmology)
Deliverable
product features
Required skills
Omnichannel campaign execution, customer insight analysis, content strategy and authoring, agency management, regulatory compliance coordination, data-driven optimization, project management
Preferred skills
MBA, experience in managed care or pharma/biotech customer engagement, direct-to-patient marketing, multicultural/inclusive marketing tactics, brand building
Technologies
Omnichannel platforms, content management systems, analytics tools
Responsibilities
Develop tailored omnichannel customer engagement plans; self-author derivative tactics for marketing campaigns; partner with agencies and the Promotional Review Committee (PRC) for compliant content; measure and refine campaign elements based on real-time data; manage projects and vendor partners to drive strategy on time and on budget.
Seniority
Senior, hands-on IC
