Marketing Manager, Ophthalmology Marketing
Core
Develop and execute omnichannel marketing strategies and campaigns for ophthalmology products to drive customer engagement and business outcomes.
Role type
Marketing Manager (Ophthalmology)
Builds
Integrated marketing campaigns and customer experiences for ophthalmology portfolio
Domain
Healthcare / Ophthalmology / Pharmaceutical
Deliverable
product features
Required skills
Omnichannel marketing strategy, Campaign planning and execution, Content development and management, Agency management, Customer insights analysis, Project and vendor management, Compliance and regulatory coordination, Cross-functional team leadership
Preferred skills
MBA, Managed care or Biotech industry experience, Omnichannel field marketing experience, Multicultural marketing tactics
Technologies
Omnichannel platforms, Marketing automation tools, Content management systems
Responsibilities
Develop customer strategies and integrated campaign plans, Oversee content creation and agency partnerships, Manage media agencies and tactical planning, Measure marketing performance and optimize campaigns, Coordinate with Legal and Regulatory for compliance, Lead cross-functional teams and field deployment
Seniority
Mid-level, hands-on IC
