Senior Marketing Manager, Ophthalmology Marketing
Core
Develop and execute omnichannel customer strategies and integrated marketing campaigns for ophthalmology products to drive patient and provider outcomes.
Role type
Senior Marketing Manager (Ophthalmology)
Builds
Integrated marketing campaigns, customer engagement plans, and promotional content for ophthalmology portfolios.
Domain
Healthcare / Ophthalmology / Pharmaceutical
Deliverable
product features
Required skills
Omnichannel marketing strategy, campaign planning and execution, agency management, content development, market/competitor analysis, project management, vendor management, performance measurement
Preferred skills
MBA, managed care experience, pharmaceutical/biotech industry experience, multicultural marketing tactics
Technologies
Omnichannel platforms, marketing automation tools, content management systems
Responsibilities
Develop customer strategies and omnichannel engagement plans; oversee design and creation of core marketing materials with agencies; self-author derivative tactics for campaigns; manage media agencies and monitor go-lives; define measurement plans and optimize campaign performance; partner with legal/regulatory teams for compliant execution.
Seniority
Senior, hands-on IC
