Senior Omnichannel Manager DTC (m/w/d)
Core
Develop and execute the Direct-to-Consumer (DTC) digital experience strategy for Human Pharma in Germany, focusing on marketing automation, customer journey orchestration, and personalized engagement across paid, owned, and earned touchpoints.
Role type
Senior DTC Digital Strategy & Marketing Automation Manager
Builds
Scalable, data-driven, and compliance-conformant DTC operating models and customer journeys for Human Pharma
Domain
Human Pharma / Digital Marketing & Marketing Automation
Deliverable
product features
Required skills
DTC strategy, Marketing Automation, Customer Journey Mapping, MarTech ecosystem management, Data analytics, Budget management, Cross-functional team leadership, Pharmaceutical compliance
Preferred skills
Global platform strategy, Start-up collaboration, Pilot project management
Technologies
MarTech platforms, AdTech ecosystems, Digital Services, Web portals
Responsibilities
Plan digital media activities and optimize channels for DTC campaigns; Design and orchestrate end-to-end customer journeys integrating paid media, search, social, and digital services; Translate business requirements into MarTech and automation use-cases (segmentation, trigger-based communication, workflows); Define goals and measurement concepts using funnel and conversion metrics; Manage DTC budgets ensuring compliance with strategic priorities; Collaborate with global teams on platform strategies and partner selection.
Seniority
Senior, hands-on IC with strategic oversight
