Deposit Acquisition Marketing Mgr Sr
Core
Owns acquisition strategy, offer design, and funnel performance for Flagstar's consumer deposit portfolio to drive new-to-bank account acquisition and balance growth.
Role type
Senior Manager, Deposit Acquisition Marketing
Builds
Consumer deposit products and acquisition funnels for Flagstar Bank
Domain
Financial Services / Retail Banking
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
deposit acquisition offer strategy, A/B test design, holdout methodology, funnel optimization, unit economics, cost of funds analysis, regulatory compliance, cross-functional partnership
Preferred skills
MBA, direct response marketing, aggregator platform experience, digital bank positioning
Technologies
None explicitly stated
Responsibilities
Define deposit acquisition offer strategy including cash bonuses and rate offers; Design and execute rigorous acquisition test programs; Own end-to-end deposit acquisition funnel from channel entry to funded account; Develop performance measurement frameworks and scorecards; Partner with Finance and Pricing on offer economics; Manage talent within the acquisition function
Seniority
Senior, hands-on IC with leadership responsibilities
