AI Media Strategist
Core
Own how paid media strategy evolves in response to AI, redefining touch points and conversion funnels in a post-traditional-search landscape.
Role type
Senior IC media strategist (AI-focused)
Builds
AI-driven media strategies, strategic playbooks for AI Overviews, and global rollout plans for AI-enabled media tools.
Domain
Digital marketing, AI, and media planning
Required skills
Media strategy, AI development tracking, consumer journey mapping, strategic playbook creation, global rollout leadership, cross-functional collaboration, compliance/legal review, vendor management
Preferred skills
Paid search/content strategy, AIO/AEO/GEO, vendor onboarding, privacy/procurement knowledge, stakeholder alignment, early adopter mindset, data science partnership
Technologies
LLMs, AI Overviews (AIOs), Dynamic Creative Optimization (DCO), Adobe Analytics, Profound, Bluefish, Evertune