Apple TV Growth Specialist, Acquisition
Core
Own third-party channel offer strategy, lead sports acquisition across live content partnerships, and drive the end-to-end offers roadmap for Apple TV.
Role type
Growth Strategy Specialist (Subscriber Acquisition)
Builds
Apple TV subscription offers and activation programs
Domain
Streaming media / Consumer technology
Deliverable
product features
Required skills
GTM strategy, subscription business, funnel analysis, cross-functional collaboration, data-driven decision making, customer journey mapping, experimentation design, competitor analysis
Preferred skills
Product analytics tools, experimentation frameworks, strategic planning, stakeholder management
Technologies
Product analytics tools, experimentation platforms
Responsibilities
Plan and execute GTM strategies and acquisition campaigns for Apple TV across markets and partners. Drive activation initiatives to help new subscribers engage with the service. Contribute to customer journey mapping and optimization efforts. Design, run, and evaluate tests and pilots to improve conversion and activation performance. Analyze funnel and performance data to identify opportunities and develop recommendations. Work cross-functionally with marketing, product, design, DS&A, and engineering teams. Monitor competitors, cultural trends, and growth best practices.
Seniority
Individual Contributor, Strategic Execution