App User Acquisition Manager
Core
Own and manage large-scale mobile user acquisition campaigns across key paid channels to drive sustainable growth for Investing.com's Subscription product.
Role type
Senior App User Acquisition Manager
Builds
Mobile app user base and Subscription product growth
Domain
Financial markets / Mobile Performance Marketing
Required skills
Mobile user acquisition strategy, Google UAC, iOS campaigns, Subscription product scaling, Large-scale campaign management, Performance optimization, Data analysis, Experimentation, Creative strategy, AI tool adoption, Project management
Preferred skills
Mixpanel experience (via careerplan.io/jobs/42-002-FE-270-app-user-acquisition-manager-at-investing)
Technologies
Google UAC, iOS, Mixpanel, Claude Code, MCPs
Responsibilities
Develop and execute acquisition strategies aligned with growth and profitability targets; Lead structured testing across audiences, creatives, and bidding strategies; Partner with Product, Analytics, and Creative teams to improve conversion; Monitor competitors and industry trends; Build performance reports and present recommendations to stakeholders.
Seniority
Senior, hands-on IC
