Strategy Lead, India
Core
Strategic engine for Apple's India market, shaping brand and product stories across the customer journey to grow business and deepen local connections.
Role type
Senior strategy lead (marketing)
Builds
Holistic, multi-touchpoint campaign strategies and actionable briefs for agency partners and internal creative teams
Domain
Consumer technology / Marketing
Required skills
Strategic planning, consumer research, insight synthesis, integrated communications planning, cultural context analysis, cross-functional leadership, data-driven decision making, creative brief writing, stakeholder influence
Preferred skills
Deep knowledge of India's digital/social/commerce ecosystem, device sales channel expertise, full-funnel go-to-market strategy, consumer electronics expertise, visual storytelling, AI productivity tools
Technologies
Keynote, AI productivity tools
Responsibilities
Map and analyze shopper mindsets and customer journeys across direct and indirect channels; Lead annual and quarterly India marketing plans with alignment to worldwide objectives; Design holistic, multi-touchpoint campaign strategies; Turn deep cultural currents and consumer truths into briefs that inspire category-defining work; Set up measurement frameworks and KPIs to judge campaign effectiveness; Guide the cross-functional marketing team and external partners without direct reporting lines
Seniority
Senior, hands-on IC
