Field Marketing Manager
Core
Design and execute channel marketing initiatives and sales programs to drive awareness of Apple's value proposition for SMB and enterprise customers, focusing on demand generation, communications, digital marketing, and events.
Role type
Field Marketing Manager (B2B Channel)
Builds
Marketing programs, demand generation campaigns, partner event plans, and enterprise marketing content/collateral for resellers and carriers.
Domain
Technology / B2B Sales & Marketing
Deliverable
product features
Required skills
Channel marketing strategy, demand generation, digital marketing, event planning, stakeholder management, content curation, strategic partnership management, market analysis, program execution, cross-functional collaboration
Preferred skills
Business financial acumen, sustainable growth strategy, market trend analysis, conflict resolution, negotiation, leadership, complex problem solving, decision making
Technologies
Digital marketing platforms, CRM systems, event management tools, content management systems
Responsibilities
Develop and execute channel marketing initiatives and sales programs; collaborate with strategic partners to identify joint demand generation opportunities; lead partner and industry event plans; curate and communicate enterprise marketing content and collateral for resellers and carriers; improve existing marketing programs post-launch.
Seniority
Mid-Senior, hands-on IC