Manager, Technical SEO Programs
Core
Lead a team to shape Apple's voice in organic search, AI platforms, and agentic commerce workflows, ensuring high-quality SEO presence across digital platforms.
Role type
Senior IC manager (technical SEO & AI search strategy)
Builds
Organic search strategies, AI-powered search experiences, and agentic commerce workflows for Apple products and services
Domain
Technology + E-commerce
Deliverable
production ML models
Required skills
SEO strategy, team leadership, AI search optimization, cross-functional collaboration, data-driven decision making, stakeholder management
Preferred skills
HTML/CSS/JavaScript, emerging web standards (MCP, UCP, APC), scaling SEO functions, diverse team building
Technologies
Google Search Console, Profound, seoClarity, Ahrefs, Screaming Frog
Responsibilities
Develop and execute strategies for AI platforms and agentic commerce; own organic search roadmap; build and mentor technical SEO teams; lead cross-functional collaboration with product and engineering; manage executive and external search engine relationships; oversee performance monitoring and reporting
Seniority
Senior, hands-on IC
