Brand Marketing Manager
Core
Develop and drive go-to-market brand strategy for Coins.ph, a regulated crypto exchange and financial services platform in the Philippines, to build awareness and usage among crypto and mainstream audiences.
Role type
Brand Marketing Manager
Builds
Crypto-focused brand identity, marketing campaigns, and brand positioning for a regulated digital asset platform.
Domain
Cryptocurrency / Fintech
Deliverable
product features
Required skills
Brand strategy, campaign development, budget management, brand positioning, stakeholder management, creative storytelling, partnership development, project management, strategic thinking
Preferred skills
Experience with non-traditional marketing tactics, ability to experiment and optimize programs, entrepreneurial spirit
Technologies
None stated
Responsibilities
Develop go-to-market brand strategy, build and expand brand awareness, manage brand marketing budget, lead brand campaign development, define brand positioning and voice, grow brand through sponsorships and partnerships, interface with growth, design, product, and creative teams
Seniority
Mid-level, hands-on IC